Saturday, October 26, 2013

Evolutionairy Road

These days it seems almost impossible to take things slow. We are following trends and new ideas like greyhounds, hoping to be the first to catch on to the latest app, the breaking news, the next big thing. Always on the go.


I must be getting old, but I have the feeling we do not allow ourselves the time to focus anymore. To slow down. To see clearly where we are going, and still look at the scenery along the way. Allowing for distractions, even. Because these might just add new thoughts and meaning to whatever goal we have in mind. Allowing a little bit of trial and error.

Hah! That reminds me of our road trip to Italy this summer. Our car broke down three (!) times on our way from Amsterdam to Ancona, but we had the best view of the Adriatic see. And some quality time to reflect :-)


Well , I am planning to stop and use my breaks a little more from now on.  Smell the flowers, see the sky, so to speak. How?

Using event  research in a more relaxed manner. Sure I know my goals and the objectives, and I will still deliver on time. But hey, if I spend a few extra  hours to look at reports more closely, add new angles or combinations, I might stumble upon an idea that is worth investigating. Small and slow. The dirt road just might  be the connection we were looking for.

Using social media in a better way. Planning time during the weekend to really read those blogs. Think about their content, see who can benefit from them, and pass them on. Not just retweet, but making it personal. Adding thoughts, asking feedback. More with less.  

Using event technology more based on personal need. To use as a reference after the event, for instance. Allowing myself to follow sessions as I see fit, ignoring networking tools once in a while and just enjoying the conversation. Or the white space. 
Don’t get me wrong, I love event tech, but not when it dictates the way I should connect. And, especially, the pace I should do it in. Even at events, it is worth to take it slow now and then. One great conversation might teach me more than a quick scan of the entire room...


So there you have it. Relax! And allow yourself a few mistakes. With the speed that we are going now, there is plenty of time to  adjust. Happy travels!

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