Saturday, July 16, 2011

Too much of a good thing?

(Setting:  after dinner)

OK, so I am multitasking again. I am typing, sharing some old CD’s with the Ipod, commenting on an ” I Carly” episode that family members are watching,  and chewing on a thought I had during dinner.

It was a really nice dinner: home made fresh pesto, with good pasta, big salad, some sausage that my son loves, a nice wine, olives, bread, good oil, cheese  --- the works. 
I loved every bite. But to be honest, I ate to much.

And I somehow was reminded of a thought I have about trends in events. Like an old fashioned simple dinner, I used to see events as the big meal of the day. That was it. 
I was hungry for  them, enjoyed them, and then had to wait for the next serving, which usually was a while later. Until that time: back to work.

But now the ” 24/7, 365 days a year” thought has taken over. Events use social media, are part of or initiator of communities, talk to me, go hybrid, send webinars, newsletters, online versions, live webcasts, virtual booths, recaps and previews. My calendar of events has grown immensely, and being an online attendee allows me to "travel" to events worldwide easily. The time difference even lets me attend meetings and get in a full day of work at the same time.  And I do love it. Learning, meeting great people online....
But with all the knowledge that I can feast on, it is too much of a good thing – I am not able to eat it all.

How much can I digest?

Hypothetically:  if all events, conferences, trade fairs and  exhibitions  adopt an online presence that involves 24/7 commitment and community-involvement,  then events that used to be complementary in real live, will affect each other online much more than they used to.
What will come out of it? Only a few big live events that thrive on- and off line, or loads of local niche events with smaller groups enjoying them? Will we get small or big dishes? 
 I can't tell but am curious to find out.

In the meantime, I might need an event diet. Suggestions, anyone? 

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